The quiet launch of one of our newest experiments means that I can at last start talking a little bit more about plans in the work. Where brands like indieWIRE used to be the "new media pressure on traditional brands," those same new media brands could very well suffer if they don't embrace the power of community publishing.

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Been up to my armpits in RSS today, as we quietly launched the first phase of a multi-phase new contextual system for indieWIRE. The first slice today launched over 330 RSS feeds -- a format we've been quietly using for over a year -- off of the first chunk of that context database: films and distributors that we've tracked in our box office data (nearly a year worth's of data now.) That means if you want an RSS feed just for Sony Pictures Classics, or IFC Films, or "The Passion of the Christ", or "Latter Days" ... we've got it. We'll follow this up closely by RSS feeds for our special coverage sections and every film festival we've written about before really starting to educate the indieWIRE audience what they can do with all this. By that point we'll be up over 600 feeds, and all that is just the tip of the iceberg.

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