Well, another film is being heralded as the next "Blair Witch" of viral web marketing. It's no surprise that it's another faux documentary (or "docu-fiction" as these filmmakers prefer to term it.) "September Tapes" is creating all the confusion that a good mixture of reality and fiction should (even though the film has been widely covered from its screenings this year at Sundance and Cannes.) Mike and I have been having some lively email discussions about the campaign, but I think the important issues relate more to the faux doc format (and why that drives filmmakers to build natural virals.)

[more]

Mike Monello of Haxan Films drew my attention to an article at Variety (subscription required) about how Hollywood is dealing with "film fan sites" like chud.com, JoBlo.com and Ain't It Cool: essentially as primative buzz marketing. Does that mean Hollywood is closing to getting the Web? Not by a longshot ...

[more]

Amused but uninspired by a Wired article about viral propogation through blogs and HP's Blog Epidemic Analyzer, Stephen VanDyke whipped up a little info-graphic about how news travels on the Internet. Leave it to MetaTalk to be where I find a little gem like this.

[more]