When we took "Nothing So Strange" to Slamdance in 2002, the actor that played Bill Gates in the movie came with us to the bustle of Park City. Among the amusing moments were the looks on the faces of the people staffing the Apple booth when Steve Sires went to check his email on an iMac. Two and a half years later, a photo from that is getting passed around again -- from Adam Curry to Wiredblogs to others. Perhaps one of the DVD easter eggs Flemming snuck into the release? Even I don't know all the easter eggs he stuck in that DVD.

So I don't normally write much publicly about my viral narrative/buzz marketing campaign work (when such projects are ongoing, they are tip-top-secret.) But the Art Directors Club announced their 83rd annual awards, and the Beta-7 campaign that we helped Wieden+Kennedy New York execute picked up one of the 12 golds awards for the year and won top prize in the new "multi-channel category" they created this year.

Brian Flemming is in Nashville today to conduct a Q&A following a screening of "Nothing So Strange" at Vanderbilt (more details.) Similarly, I didn't mention that when Brian Brooks of the indieWIRE team was down at the Florida Film Festival he tooks some photos for iPop (where you can see what some of the Florida gang look like.)

So, somehow, Google has already spidered this blog that I haven't even made public yet, spidered and slurped in on Friday. How the heck did that happen, I ask myself?

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