Archives: June 2004 (2 Entries)

Faux Docs as Natural Virals

Well, another film is being heralded as the next "Blair Witch" of viral web marketing. It's no surprise that it's another faux documentary (or "docu-fiction" as these filmmakers prefer to term it.) "September Tapes" is creating all the confusion that a good mixture of reality and fiction should (even though the film has been widely covered from its screenings this year at Sundance and Cannes.) Mike and I have been having some lively email discussions about the campaign, but I think the important issues relate more to the faux doc format (and why that drives filmmakers to build natural virals.)


posted to Memetics on June 09, 2004 | Permalink | TrackBack (1)

The Challenges of Multiple Blogs

Keeping up with multiple blogs has become a tremendous pain, especially now that I've got yet another one going on another niche of topics. I think I've worked out a new system to keep myself on track and publishing to each of them (ah, famous last words) and now I just need to jury rig a system so that it's clearer when I'm not particularly active posting here I might still be posting thoughts about independence and film or thoughts on the exchange of attention for revenue in another spot.

posted to Meta-OTS on June 09, 2004 | Permalink




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